PUREDesign TribunalSelect Panel
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Choose 2-6 experts - Paola Antonelli chairs every session
0 of 6 selected
Design & Aesthetics
Jony Ive
Former CDO, Apple
Material honesty, reduction, inevitable form.
Dieter Rams
Former CDO, Braun
10 principles. Less but better.
Jacob Jensen
Lead Designer, B&O
Scandinavian restraint, tactile luxury.
Wes Anderson
Filmmaker & Visual Director
Total world-building, symmetry, unified visual language.
Virgil Abloh
Founder, Off-White
Luxury as cultural signal, belonging without obviousness.
Technology & Product
DHH
CTO, 37signals
Radical simplicity, doing less intentionally.
Brian Chesky
CEO, Airbnb
Obsessive product thinking, 11-star experiences.
Steve Jobs
Former CEO, Apple
Technology meets liberal arts.
Go-To-Market & Growth
Seth Godin
Marketing Strategist
Permission marketing, tribes, being remarkable.
Andrew Chen
General Partner, a16z
Growth loops, retention, viral mechanics.
Lenny Rachitsky
Product & Growth Advisor
PMF, monetization, growth for consumer products.
Sales & Revenue
Aaron Ross
Author, Predictable Revenue
Outbound systems, specialization, pipeline.
Alex Hormozi
Founder, Acquisition.com
Offer design, value maximization, direct sales.
Luxury & Membership
Bernard Arnault
Chairman, LVMH
Brand equity, desirability, long-term luxury positioning.
Brunello Cucinelli
Founder, Brunello Cucinelli
Humanistic capitalism, quiet luxury, dignity.
Matthew Kenney
Private Club Membership Director
Exclusivity mechanics, member experience, retention.
Strategy & Investment
Peter Thiel
Founder, PayPal / Palantir
Zero to one, monopoly thinking, contrarian bets.
Reid Hoffman
Co-founder, LinkedIn
Blitzscaling, network effects, speed as strategy.
No panelists selected